They listened closely to my advertising needs and helped me design a program to best meet them. It is the largest outdoor advertising corporation in the world. . The overall scheme is called Cyclocity by the company, but each city's system is branded under an individual name.
The larger-than-life backlit canvas of these units, the strategic distribution of locations and the cost efficiency of the program. I am convinced that Chicago is the perfect city for transit shelters. This brought the Group into new countries and into transport systems and billboard advertising. Today, his company ads can be viewed in subways, malls, airports, billboards and other platforms across 70 countries worldwide. In 1963, legislation in France placed restrictions on billboard use which forced Decaux out of business. The company is also recognized for its commitment to sustainable development and holds an certification.
In 1980, Decaux personally designed the , a self-cleaning public toilet, as a replacement for the of Paris. He was married with three children and lived in Paris. The company quickly expanded to other cities. Jean-Claude Decaux passed on his values and expertise to his sons and to his 13,030 employees, who in more than 80 countries, 4,031 cities, more than 215 airports and 250 transport companies worldwide, now work to continue his entrepreneurship in line with his founding principles. The cities that have implemented its bicycle rental systems are listed below. His death was announced on 27 May 2016.
However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 which was based on city billboards and invented the concept of advertising street furniture - well-maintained bus shelters fully funded by advertisers. We see it as the ideal way to break through the clutter of everyday life and integrate into someone's daily routine. It is Europe's largest billboard owner and the world's largest owner of street furniture. Jean-Claude DecauxBefore long, he began to specialise in roadside displays, until the day when a finance law introduced a cripplingly high tax on roadside advertising that made it impossible for his company to survive. Reputation Jean Claude is one of the most successful entrepreneurs in France, who has earned immense fame, wealth and reputation by way of advertising. The same year, 1964, he invented the advertising bus shelter and the concept of advertising street furniture, which soon caught on worldwide: to offer cities bus shelters free-of-charge, managed and maintained by his company and financed through advertising.
He was the founder and honorary chair of the advertising firm , which is now run by his sons, and. From the 1970s, in order to improve the quality of life and the visual amenity of cities, Jean-Claude Decaux began to create street furniture that would enhance everyday life: sign posts, street furniture displaying information, electronic information panels, automatic public toilets. The company was founded in 1964 in , France by Jean-Claude Decaux. He founded the company in 1964, and expanded it aggressively by acquiring a number of smaller advertising corporations in different countries. Plus, the city itself is aligned nicely with our brand. In 2013, advertising in Transport accounted for 37.
Career Decaux actually began his company by advertisements on public toilets and bus shelters. In 2002, Jean-Claude Decaux passed the management of the company on to two of his three sons, Jean-Charles Decaux and , who then became co- of the company. Today, the Cyclocity concept has been adopted in 57 cities. Jean Claude specializes in outdoor advertising, in addition to different street furniture formats. The shelters look great, they are well. Jean-François Decaux, Jean-Charles Decaux and Jean-SébastienDecaux are his 3 sons, who take care of the business on all fronts.
Today, he employs more than 12,300 people, and has operations in over 70 countries across the globe. Its headquarters is located in Neuilly-sur-Seine, a suburb of , France. The grey backdrop really allows the creative to pop. To sort this table by any column, click on the icon next to the column title. The are each financed by local advertising operators, in most cases in return for the cities signing over a 10-year licence to exploit citywide billboards. In 1999, along with his sons, Jean-Claude Decaux decided to acquire Avenir.
Jean-Claude Decaux On the subject of the 2m² format which he created In the 1970s, the company expanded outside France, introducing the bus shelter concept to Belgium first and then Portugal. Its North America division has its head office in in , New York City. This acquisition allowed the Group to expand into the large format advertising market and into advertising in airports. Although at 18 he was still a minor the age of majority in France then was 21 , he asked to be emancipated and he set up his own company, in 1955. Now, he is the owner of one of the most renowned outdoor advertising companies in Europe and the Asia Pacific.